Aluminum and composite hockey sticks are great alternatives to wood - except for the glue used to attach the blade (where's my torch?) LocJaw is a blade that attaches to shafts without the glue. The idea for the logo arose from the teeth of the screw which secures the LocJaw blade and graphics that appeared on World War II fighter aircraft.
Remember when you were a kid playing ball hockey? Lots of people do and continue playing the sport right up to league level. But do you also remember getting hacked in the shins? The need to provide complete leg protection gave rise to the idea of joining a shinguard to a shoe. By doing so, this concept also created the potential for a whole new product category.