The 1996 NHL all star game was the setting to launch Rawlings newly created ice hockey line. Why not produce an eye-catching hockey glove with the familiar look of a baseball glove? This would capitalize on Rawling’s history as a baseball company and result in commentators on the Fox network highlighting the gloves during a break in play. Translation: free advertising!
A selection of softball bats featuring the contemporary and the traditional: a modernized "R" oval logo and the hertiage of the Rawlings red label.
Since the dawn of hockey, these problems have remained: my elbow pads slip down, my shoulder pads ride up and my shinguards slide around. We devised the JAM line of equipment to address these issues. By integrating the elbow and shoulder pads, we eliminated the inherent problems of both. The shinguard utilizes a wraparound strap to secure it to the leg.
