The utilitarian look of the amphibious vehicle shown below appeals to the market's typical customers: hunters and fishermen. But, in order to harness a wider audience, it would need to be marketed as more of a recreational vehicle. Our concept introduces updated styling and functionality through different manufacturing processes. The bench seat would be replaced by roto-molded captain's chairs with integral handles to aid in climbing in. The area behind the seats would accept a range of modular, removable containers or accessories.
